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Facebook introduces New Group and Page ranking factors in its News Feed algorithm

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Facebook News Feed

It is a fact that you need an algorithm to decide if a post should stay ahead in the ranking or not. This is true for Google as they have massive algorithms for their search rankings. However, we know that Google is not the only one which indexes posts as well as websites. One of the other major companies which is similar to Google in some ways is Facebook.

Although Facebook does not have websites listed in it, it does have posts and groups to handle. On Facebook as well, there are algorithms which decide the relevancy of a post according to your preference. In most cases, this is pretty accurate and we get to see the posts that we want to interact with.

We also heard from Facebook that they are releasing a new News Feed Algorithm update. The company revealed that this update is focused on boosting content from the users who you are likely to care about the most. This, Facebook claims, will also reduce the reach of clickbait. Now, Facebook has amended this update by adding some ranking signals into its algorithm. This amendment is related to adding ranking factors for groups and pages same as other content.

Facebook says that the only reason people come to Facebook is because of “friends”. And for this reason, Facebook is adding the ranking factors inside pages and groups to see the most relevant content from your friends and family. Facebook’s amendment to its News Feed algorithm includes two factors. One is how interested users are for specific page’s content and how important is a group to a user.

The company says that based on these two factors, they have updated its News Feed algorithm to “prioritize the Pages and groups we predict an individual may care about most”.

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Sydney Offices: Why Your Company Needs a Plant Expert to Maintain Indoor Office Garden

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Maintain Indoor Office Garden



Green spaces within private spaces and public structures are not an entirely new concept for people in Sydney. If you have seen and visited The Sky Park at Lendlease’s One Melbourne Quarter office, you will understand the impact of green spaces on the employees’ wellness.

According to Lendlease’s manager Natalie Slessor, part of the reason why the company decided to incorporate green spaces is the fact that people want to be near nature. In fact, indoor plants Sydney has been a widely searched term online in efforts of residential and commercial building owners to bring more greens into their enclosed and highly industrial structures.

If you are new to Sydney, you would be surprised to know that there indeed companies that specialize in designing, installing, maintaining, and replacing indoor plants and green spaces within offices and residences. If you are still not sold out to the idea that you need the professional help of these people, check the reasons provided below.

They will take care of the entire plant growing and rearing process

Though most people understand the positive effects of plants and green spaces on their mental health, disposition, and overall wellness, not everyone feels the urgency of starting a garden. All the more in an office setting. Everyone is busy doing their own thing, meeting their deadlines; hence, no one is stepping up to take care of the plants. It could also be because not everyone has the technical know-how to sow and grow these fancy little green plants.

In this case, it is better to hire the services of an expert who does this for a living. Companies like The Plantman are members of the Interior Plantscape Association, so they are more than qualified to take on the plant installation and growing task. You can discuss with them your plan for your office garden, and they will be the one to execute what you have in mind. When the garden is set up, they will also be responsible for taking care of the plants. What is left for you and your employees to do is only to marvel at the beauty of these mini green spaces within your busy office.

You will be sure that somebody’s taking care of the plants

Part of the services offered by companies promoting indoor plants in Sydney is making sure that the plants are alive, well-fertilized, and free from weed and other organisms that can stunt its growth and destroy its view. Whether your office garden needs weeding or fertilization, the professional gardeners got your back. The fact is that these people know exactly what plant varieties grow and thrive in your specific setting. With this knowledge, you can keep and also improve the aesthetics of your office.

Your employees can enjoy a stress-free and more work-conducive office

According to an article published in the Texas A&M University AgriLife Extension publication, when people are around plants, they concentrate better. They also highlighted the fact that nature has a way of calming the mind and making it achieve better accuracy. Aside from that, the same write-up also suggested that if people work and live with flowers and plants, their moods also significantly improve, leading to a more relaxed feeling and state of mind.

You and your employees can enjoy all of these benefits if you have green spaces or mini-gardens within your office. If you hire an expert to take care of the job, you can be sure that your garden will thrive. And if it thrives, everyone can maximize the wellness benefits they can take advantage of.

Do not wait until you or your employee gets burned out. Invest in an office garden today and watch everyone’s productive mood soar high.

 

 




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Discover Eight Essential Attributes For A Finance Job To Impress Your Employer

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IMPRESS YOUR EMPLOYER



We are living in an extravagantly competitive business world. It is giving an environment that can become extremely overwhelming and intimidating with its rewards and offerings. Especially, finance management is one of the severe challenges faced by business owners. For that, every company seeks an excellent finance professional to take care of the business’s financial records. Experts count this profession among the top growing careers in the world. Educational background is indeed essential to become proficient in finance. However, employers from all over the globe emphasize skill sets and abilities to perform in the workplace. Economics is the backbone of an organization, which makes it even more important for the candidates to reconsider their skills and proficiency.

The time had changed when employers only considered educational background and professional experience in the candidates. Now with technological advancement and tighter government regulations, businesses have to find the ideal candidate to manage their financial department. All the graduate hopefuls and job seekers must focus on their competency and analytical ability to land a professional job. It takes a lot of sharp and essential traits for accounting and finance professionals to thrive on professional grounds. Let’s discover eight crucial attributes for a finance job that can impress your employer.

1.    PROBLEM SOLVERS

If there is one thing that every employer is looking for in the candidates, then that is problem-solving qualities. It might seem a common attribute, but not every individual has it. On the other side, employers are seeking candidates with these innate problem-solving attributes. Finance management is itself a challenging department that involves a lot of decisions and thinking to solve a problem. It is the reason why every employer emphasizes on the candidate competency while facing challenging times.

Moreover, these attributes are not something that can’t get identified easily. Every employer will look into the educational background as well as the experience too. For that, you can include your experience or examples of the skills in your resume. Financial professionals must always think ahead to manage the company’s finance efficiently. A finance analyst is a position that involves extensive problem-solving qualities. If you want to know what is the future of financial analyst or what skills you need to acquire for a successful career, then consider consulting career counselors.

With the rise in economic crisis and competition, financial analysts are a viable resource for businesses to thrive in a competitive market.

2.   LEADERSHIP

Apart from coveted problem-solving qualities, leadership is another most sought attribute among employers. No doubt that entry-levels individuals will require significant skill sets based on their experience. However, leadership is a prime ingredient in finance management. A finance manager is responsible for planning the budgets and monitoring the cash flows supported by a management team. One reason for that is effective communication and teamwork can only be possible with exceptional leadership.

The finance leaders are required to hold communication and motivational qualities to boost productivity on each level. You can impress employers by discussing your leadership qualities and experience in the resume and interview.

3.    CROSS-FUNCTIONAL ADAPTABILITY

Previously, businesses used traditional practices to get off the grounds in a competitive market. Now the companies always strive for growth and stay ahead of the competitors. In this case, financial professionals must hold competency to work on multiple levels and adapt quickly. Every finance professional is required to be versatile of the various tasks that are essential for this department. You must learn new skills to adapt promptly to the financial nature of the business and deal with the challenge efficiently.

4.   CONTINUOUS LEARNING

Finance management is not about sitting on the table and generating reports or offering advice on the business deal. But finance management requires continuous learning to achieve long-term business goals and grow with it. Especially the finance analysts need to stay in check with the latest trends and competitors’ activity for making better decisions. Not only that, but professionals can also advance their education to strengthening soft skills.

5.   COMMERCIAL AWARENESS

The point is self-explanatory; every employer would want the ideal candidate to be aware of their organization. But, there is more to it. Commercial awareness is not just the company’s production lines and job positions, but it involves a business mind with commercial thinking. The entrepreneurial perspective allows the candidates to reach the level of market thinking.

6.   IT SOFTWARE KNOWLEDGE

Technological advancement has significantly impacted businesses all around the world. This advancement has completely revolutionized the business strategies and practices that are more efficient for the company. However, employers may also require professionals to have a better knowledge of software tools. Those who are finding it quite hard for landing a professional job must acquire the essential knowledge for these software tools.

7.   SELF-MANAGEMENT

Since finance management involves tons of challenges, self-management is exceptionally crucial to perform on professional grounds. The ability to function efficiently and solve the problems without any supervision is what makes finance professional. A sound understanding of the business insights and impeccable thinking can assist the professionals in carrying out their solutions for a problem. These skills also benefit the professionals to advance their careers further to higher levels.

8.   INNOVATIONAL VISION

Not just the business owners, but finance professionals are also required to hold an innovative mindset for the company. As discussed earlier, analytical thinking allows professionals to design reports that pave the path for the business to achieve their goals.

FINAL WORDS

Ultimately, you will land a job along with all the essential skills required by that company. It takes effort and time to learn and adapt to new characteristics and attributes. All you need to do is communicate with your team and stay keen on the details of productivity and motivation.

With such diligence and devotion, nothing can stand between you and your fantastic finance career.




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6 Reasons to Outsource Telemarketing Services

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6 Reasons to Outsource Telemarketing Services



Many companies assign telemarketing activities to their in-house staff. This might seem a cost-effective approach, but B2B telemarketing needs a specific skill set that is best fulfilled by specialists. Businesses that manage lead generation efforts on their own often suffer a massive drain on human and financial resources. Besides, inexperienced telemarketers can damage the brand reputation and its credibility.

Outsourcing telemarketing services to specialists offers many benefits to your organization, including the use of advanced technology, skilled executives, result-oriented approach and consistent delivery of your brand values. All these will indirectly affect the positive influence on your ROI.

Specialist skills

B2B telemarketing is not just about starting a conversation and representing a brand. It needs in-depth knowledge that only an experienced and trained telemarketer can possess. Also, creating a high-volume and quality calls need the tenacity to deliver quality results.

Not everyone in your company knows this rapport to build the telemarketing process. But a competent telemarketer knows how to approach your clients and create a positive influence on the decision-maker. Outsource telemarketers have specialized expertise when it concerns outsourced B2B telemarketing services in a particular industry.

Managers from an outsourced telemarketing company can also provide valuable insights and proven tactics earned from years of hard work and experience.

Proficient Account Management

The telesales outsourcing companies create a strict set of key performance indicators to manage your telemarketing for appointment and lead generation. Their proficient account management ensures that resources are deployed most efficiently and effectively. Besides, the calls made, talk time, leads, cost per lead, decision-maker contact and conversation rates are also managed proficiently.

Every telemarketing campaign needs personnel with the capacity for a particular industry. No two campaigns are similar, so outsourced account managers can focus on other important matters including,

  • Delegating tasks to agents with the proper set of skills
  • Implementing fresh campaign reviews to get client feedback
  • Identifying data pockets to get more traction
  • Targeting areas to give greater returns

Systematic approach

A systematic approach to telemarketing refers to the best work, including the best time of the day and week. As per the research, there is a particular time of the day that gives higher rates of conversions. Besides, resources should be prioritized in the right manner in order to create the most impact.

Outsourcing expert telemarketers ensure effective data management, which is the foundation of every prosperous telemarketing campaign. Instead of burning through the data to make swift wins, experts nurture scheduled callbacks and the pipelines to make new short and long term opportunities.

Consistent branding

As the telemarketing agencies offer a structured approach, it determines your business brand value. Many times, your in-house staff may not portray your brand in the best way, but an organized framework from an outsourced agent ensures that brand values are represented in the best way to attain the results.

For this matter, you need an outside agent with a thorough belief that guarantees the proper positioning of your brand. Outsourcing your telemarketing provides clear procedures of scheduling follow-ups and escalating questions with a deep understanding of your brand and business.




  • Best return on Investment

With a specialized telemarketing team, it is possible to get cost-efficient and timely results. But what is important is that your brand receives quality leads. Your company does not need to invest in resources without monitoring the efforts.

A dedicated telemarketing company established an account team that fully functions to deliver the best return on your investment. In addition, they can come up with effective planning to reduce the downtime even when requirements fluctuate. Expert account management sees that every campaign has a change in delivering an optimal return on investment.

  • Minimum investment

Selecting telemarketing over other methods of marketing is a great idea to promote your brand. Apart from a systematic approach and higher return on investment, it helps you to get the best results with just minimum investment. Again, one of the best benefits of outsourcing is that you don’t have to train your employees, which saves a lot of cost on employee training.

Besides, you also don’t have to invest in more space for computers and infrastructure, which ultimately saves a lot of capital to reinvest in your business. You can even save up remuneration that you are paying for your in-house telemarketer employees, as you are spending a fixed cost by outsourcing telemarketing.

How does outsourcing telemarketing help to improve your sales?

Telemarketing can quickly help to expand your business and increase your sales as there are lots of opportunities that you can create within the industry. It will be easy for you to find new customers and is an excellent way for you to follow up with the existing customers to keep them interested in your new offers for your products and services. Your business can gain potential sales opportunities, which is a significant advantage for your business growth and development.

  • Consumers’ level of interest

One of the major benefits of outsourcing your telemarketing is that you can get feedback about your products and services. The telemarketers can easily measure your customers’ level of interest in your products and services. The direct communication between the telemarketer and customers give responses to their questions and requirements about their products and services.

  • Data collection and analysis

When you outsource your telemarketing needs, you can receive personal data that has been analyzed and measured. With this data, you will have a better understanding of your marketing campaign’s success and you would know the areas that require improvements. Additionally, you will know which methods can effectively attract targeted customers. You can also enhance the way you communicate and your strategy with this data analysis.

Final words

Outsourcing your telemarketing requirements has its advantages. When you have a dedicated team, you can evaluate the value of your brand and use various techniques to find out what is best for your business. When you plan and execute your telemarketing, you can gain a lot of advantages. Successful telemarketing can be done through persistence and finding the right outsource telemarketing service provider.




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