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High Ranking websites are not focusing on accessibility, Study Reveals

Shiraz

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Accessibility

We know that a website is accessed by all types of users. This is to say that not every user that is coming to your website will have the ability to see your content or read the article. There are users who are blind, deaf or visually-impaired and they have a hard time reading content on the web. Major companies such as Google and Apple are doing good work in the field of accessibility for their OSes.

However, a new study reveals that websites that are ranking higher up in Google Search are neglecting such users and not providing accessibility features such as text-to-speech. One of the most neglected aspect here is that the websites are not optimized for visually impaired and blind users.

This study was conducted by Searchmetrics by using the Google Lighthouse platform for testing the technical optimization level of such websites. However, the study also says that the results were as expected. According to the results, the high ranking websites use the latest technologies and are extremely fast which is a ranking factor from Google. But they are not the best when it comes to accessibility feature.

However, websites are not concentrating on those features as it is not a factor on which Google ranks the websites. The study shows that top 20 websites in Google Search results got a score of 66.6 out of 100 in terms of accessibility.

This score did not go down well with the Director of Marketing EMEA at Searchmetrics, Daniel Furch. Daniel said:

“If you don’t make your site easily accessible to those with disabilities, including those with impaired vision, you cut yourself off of from a large group of visitors.

Not only is it ethically a good idea to be inclusive, but also obviously you could be turning away potential customers. And some sites have even faced lawsuits for failing on this issue.”

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Business

Facebook introduces New Group and Page ranking factors in its News Feed algorithm

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Facebook News Feed

It is a fact that you need an algorithm to decide if a post should stay ahead in the ranking or not. This is true for Google as they have massive algorithms for their search rankings. However, we know that Google is not the only one which indexes posts as well as websites. One of the other major companies which is similar to Google in some ways is Facebook.

Although Facebook does not have websites listed in it, it does have posts and groups to handle. On Facebook as well, there are algorithms which decide the relevancy of a post according to your preference. In most cases, this is pretty accurate and we get to see the posts that we want to interact with.

We also heard from Facebook that they are releasing a new News Feed Algorithm update. The company revealed that this update is focused on boosting content from the users who you are likely to care about the most. This, Facebook claims, will also reduce the reach of clickbait. Now, Facebook has amended this update by adding some ranking signals into its algorithm. This amendment is related to adding ranking factors for groups and pages same as other content.

Facebook says that the only reason people come to Facebook is because of “friends”. And for this reason, Facebook is adding the ranking factors inside pages and groups to see the most relevant content from your friends and family. Facebook’s amendment to its News Feed algorithm includes two factors. One is how interested users are for specific page’s content and how important is a group to a user.

The company says that based on these two factors, they have updated its News Feed algorithm to “prioritize the Pages and groups we predict an individual may care about most”.

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