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Hot Facebook Fanpage Tips

Shiraz

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Facebook Fanpage

If you want to take your online business to the next level – You’re going to need a presence on social media sites.

The importance of social media pages for your business has risen steadily over the past few years and shows no signs of slowing down. Social media is powerful; you only need to look at the recent trending of the ALS Ice Bucket Challenge to see this – everybody from George Bush to Leonardo DiCaprio were uploading videos of their challenge and making their donation. Obviously people are super responsive to charity organizations but there’s no reason that you can’t achieve this kind of viral activity, albeit on a smaller scale.

See our tips on how to make your Fanpage stand out from the rest.

Don’t assume that Facebook Marketing follows traditional marketing rules

Facebook is a social media platform; the keyword here is “social”.  When users log onto their Facebook, they want to catch up with the recent activity of friends and see pictures, videos and articles that interest them.

Your fans have full control over what they see – if you repeatedly post links to products or pushy advertisements your fans can quite easily either hide your posts or “unlike” your page.

This is why you should adopt a slightly different approach when using social media marketing.
You can relax a little and make your approach more personal.  Include random posts here and there or little insights about your life and success.

Try following a variety of different companies yourself, you’ll soon see what kind of marketing interests you as a social media user and what annoys you.

Use your expertise

People will follow your page because they have an interest in the niche that you are promoting.  Impart your knowledge on your fans with informative posts that educate the readers about different aspects of your niche.  If they then apply a technique or idea that you propose and it works, their confidence in you grows which means next time you recommend a product; they’ll value your opinion higher and be more likely to try the product that you are promoting.

Engage your fans

You don’t have to always post about topics that are relevant to your niche. Keep up with stories that are trending and ask your fans for their opinion. It is important to post highly shareable content as when people comment on and share your posts, their friends will see – raising the profile of your Fanpage.

Another way of engaging your fans is to post interesting pictures and videos. Whether it’s an inspirational quote or a funny vine if your fans find your posts entertaining the will share, like and comment on your post which again will result in their friends seeing your posts and being exposed to your Fanpage.

Another way to engage your fans is to run competitions. There are a variety of different competitions that you can offer; for example find a picture with a marketing tip with the tagline “Like this post for the chance to win a free eBook” or “Comment on this post with your favourite affiliate marketing technique”.

When somebody comments on your page or one of your posts – reply! Taking the time to reply to your fans makes them feel special and helps to build a relationship between you and your fans.

Take advantage of free marketing space

Facebook allows you to add a cover photo to your Fanpage – don’t waste this free advertising space!
As the first thing seen by a visitor to your page, your cover photo should be eye catching, professional and go some way to explaining your business.

Tips:
– Add a catchy slogan
– Make sure any images used are the correct size – pixelated and stretched images make a site look amateur and

instantly devalue anything you have to say on your page.

Set yourself targets

Create a document that details goals that you wish to achieve with your Fanpage.  Set yourself realistic targets and monitor the progress of your page.
Facebook send weekly updates which include the following statistics for the past week and also the previous week:

– Total page likes
– New likes
– Weekly total reach
– People engaged

You can use these to improve your Fanpage, for example if you notice a spike in new likes or people engaged you can look back through the past week.  It might be that you can attribute the spike to a particular post or event from the week before, maybe you ran a competition or posted an interesting video.

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YouTube Music officially landed in Hong Kong Premium Subscribe to Android/iOS

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YouTube Music Hong Kong

Youtube Music service officially registered in Hong Kong! The new streaming service will be divided into a free version and a premium subscription version, which has different Android and iOS versions. The Android/web version is $58 (personal plan)/$88 (family plan), while iOS is $78/$118. Subscribe to Premium users will get background playback, no ads, and pre-download music offline listening, and an account can log in to 10 devices.

However, it is understood that the Premium subscription service is bundled with a Google account. After the user is subscribed to Android and the web version, it can be used on the iOS device, and there is no need to pay a higher subscription fee in disguise.

YouTube Music

The advantage of YouTube Music is that it has a huge music library. In addition to mainstream songs, independent music and even Cover songs will be integrated into YouTube Music. The platform also has strong support from Google: for example, intelligent search through lyrics and learning through AI mechanical User listening habits and preferences to provide tailor-made song suggestions. YouTube Music also provides localized song lists, such as TV dramas, Hong Kong-made movie songs, and more.

In addition, YouTube also launched YouTube Premium, which includes YouTube and YouTube Music free ads, background playback and downloads offline playback. The personal price is $68 (Android/web version)/$88 (iOS), while the family plan is $98 (Android). /web version)/$128 (iOS).

YouTube Premium Prices

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A Suit filed against Facebook due to Failure in Warning Users of Risks

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Facebook

Facebook the world’s largest social media network has been sued by its users over a 2018 breach. The suit claimed that it failed to warn them about risks tied to its single sign-on tool, even though it protected its employees.

Single sign-on connects the users to third-party apps and services using their Facebook credentials.

Facebook had the worst security breach in September when login codes or “access tokens” were hacked by the hackers, which allowed them to access nearly 29 million accounts, as per the lawsuit.

Facebook knew about the access token vulnerability and failed to fix it for years, despite that knowledge,” the plaintiffs said in a heavily redacted section of the filing in the US District Court for the Northern District of California in San Francisco.

“Even more egregiously, Facebook took steps to protect its employees from the security risk, but not the vast majority of its users.”

The request for comment was not immediately responded by Facebook.

To uncover how much user data was stolen, Judge William Alsup told Facebook in January, that he was willing to allow “bone-crushing discovery.”

During the initial disclosure of attack, Facebook revealed few details; the hacking of the “access tokens” only affected a “broad” spectrum of users without breaking down the numbers by country.

It has also been revealed that profile details like birth date, employers, education history, religious preferences, types of devices used, pages followed, recent searches and check-ins from about 14 million users had been taken by the hackers.

The investigation also suggests that for the other 15 million users, the breach was restricted to name and contact details. In addition to that, posts, lists of friends and groups of about 4 lakh users could be seen by the attackers.

Facebook said that the attackers did not steal personal messages or financial information nor access the users’ accounts on other websites.

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The US Senator Has Doubted Facebook CEO’s Voice Recordings Testimony

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Facebook

The Democratic US Senator Gary Peters asked Facebook’s Inc S chief a few questions about the April 2018 congressional testimony in light of reports. They asked questions about the audio records that Facebook collects from users and send them to a vendor to be analyzed and transcribed. Peter sent a letter to Chief Executive Mark Zuckerberg writing, “I asked you specifically if Facebook uses audio obtained from mobile devices to enrich personal information about its users. Your emphatic answer was no,” he added, “If these reports are accurate, I am concerned that your previous testimony before Congress appears to have been, at best, incomplete.

However, Facebook did not respond immediately but later founded that Facebook submitted written responses to Congress saying that they do not access users’ audio when they opt for and use a specific Facebook service.

However, in its response, Peter said, “articulate what you do with the audio accessed, under those circumstances, the extent of Facebook’s use of this practice or the reasons for the discrepancy in your testimony on this issue during the hearing.

Ireland’s Data Protection Commission, which is Facebook’s lead regulator in the European Union, they said it revealed information about how Facebook handles data during the manual transcription of users’ audio recordings. Facebook earlier said, “Much like Apple and Google, we paused human review of audio more than a week ago.”

The audio clips we are talking about, are away from revealing anyone’s identity and Facebook never listen to users microphones without explicit activation, said by a Facebook representative in an email on Wednesday. He also noted that human reviews are necessary and universal in the industry. However, last month, the company agreed to record $5 billion privacy settlement with the US Federal Trade Commission. At the moment, it is awaiting court approval.

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