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TikTok testing new Ad Targeting options for Marketers, according to report

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TikTok

TikTok’s user base is constantly on the rise and everyone in the world now knows about this app which debuted from China. This means that it is also the best time to introduce a way to monetize the traffic on TikTok. For this reason, we have known that TikTok’s makers are looking to introduce ads on their platform. According to reports, we might be seeing ads on TikTok really soon. Because TikTok is looking for Ad Targeting options which will attract marketers to their platform.

We believe that TikTok should not have a hard time finding marketers who would want to advertise their products on TikTok. However, TikTok is still providing options for them which is a win-win situation for both. Digiday reports that TikTok is already testing ads which are both interest-based as well as pixel tracking like Facebook. Here’s what Digiday reports:

“These options would be in addition to targeting by age, gender, location, operating system and network on the device. Sales leaders at the short-form video app have been telling agencies it plans to release a beta version of its self-serve ad platform more widely in July, sources said.”

According to Digiday, TikTok is using the ability of video image recognition and user engagement as signals to help them in categorizing audience interests. TikTok, according to reports, is also planning to release a segmented targeting same as Snapchat’s Lifestyle categories. Basically, Snapchat’s Lifestyle Categories feature separates users in groups such as ‘Automotive Enthusiasts’ and ‘Football Fans’ among other types.

TikTok is also looking to separate users in similar categories. According to the last report regarding TikTok from Sensor Tower, TikTok has been downloaded more than a billion times and 663 million downloads out of these were in 2018 alone. This shows that marketers have a potentially huge user base at hand on TikTok if they market properly.

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Internet Marketing

Six Effective Online Marketing Strategies to Grow Your Business

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Online Marketing Strategies

In the modern-day business landscape, online marketing has become an integral part of every business. The advent of the internet and the emergence of online platforms has changed the way businesses work. Earlier, being present on the online platform was an option, but now it has become a necessity for every business. According to a study, more than 70% of the customers first search for the business on the internet before buying any product or service.

But many small and medium-sized businesses wonder how they can leverage the power of online marketing for increasing website traffic and boosting the growth of their business. The online marketing landscape keeps on changing, and that’s why sometimes it becomes quite challenging to keep a tab on what’s trending. There is no denial in the fact that there are different ways to build a strong presence on the online platform but using all the tips that you come across in not a practical solution. This is why, in this blog post, we will go through the six most effective online marketing strategies to grow your business.

Build a responsive, up-to-date website

 A website is the most visible part of your online presence as it acts as your virtual shop. It doesn’t matter how much effort you put in social media strategy, content creation, search engine optimization, if you will not have a good website, then you will never be able to perform well on the online platform. Your website should be responsive, and it should act as a seamless guide to your product and services for the visitors. If a website does not lead the visitors to where he wants to go, then the bounce rate of your website will increase. You should also keep on updating your site with new plug-ins and use the trending SEO practices.

Include social media platform

In the current era, social media has become a complete world in itself. With more than 2.7 billion people using social media sites every month, you can’t ignore this powerful and gigantic virtual world while making an online marketing strategy. You should know that social media is one of the easiest and cost-effective modes of marketing, and that’s why even small and medium-sized businesses are using it. From creating sponsored ads on Facebook to adding useful hashtags on Twitter, you can use social media sites in various ways.

Bring in Email marketing

Emails will continue to remain one of the most popular communication channels, and therefore, you should never opt out an email while planning online marketing strategies. You need the right mailing list and an excellent email marketing tool. Email marketing has more ROI, and the response rate is also higher in it. This is why most of the businesses still use email marketing. The content of the email will even matter a lot. Make sure to include short and crisp lines in your email.

Invest in mobile optimization

The influx of mobile has now forced giant search engines to turn the internet into a mobile-friendly platform. This is why Google came up with Mobile-first indexing in which websites that were not optimized for mobile usage were penalized. Nowadays, optimizing your site for mobile has a very good effect on your overall ranking. You should use the same approach while designing an app as well.

Provide a seamless payment procedure

Do you know that there is a large group of people who cancel their purchase just because of the complicated, limited or time taking payment procedures? This is why it has become essential for every online business to build a seamless and easy to understand payment procedure. You will never wish your customers to cancel the purchase just because of lousy payment procedures. You should also include as many payment options as you can on your website.

Invest in images

The images that you use on your website, social media pages and blogs play a significant role in the overall impression of your brand. So, instead of using free images which are very common, you should invest in quality images. Buying or making the right image for your website or any other purpose won’t cost you much, but it will have an excellent effect on your online presence.

Online marketing strategy is all about keeping tabs on the latest trend and using the right tool at the right places. Without a good online marketing strategy, all your effort of building a robust online presence will go astray. From search engine optimization to using social media platforms, there are many things that you should include in your online marketing strategy.

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Internet Marketing

Why Using Suitable Traffic For Your Niche Is Important

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Suitable Traffic

As you’re probably aware, as an Affiliate Marketer there are literally 1000’s of niches and sub-niches you can work in. But it’s important to choose a niche which has plenty of buyers, hungry for products and information. Because obviously, if there are no buyers, you aren’t going to make any money.

The simplest way to become a successful affiliate is to find a good offer, then find a TARGETED audience for that offer. Keep repeating that and you’ll be making money hand over fist. It makes so much sense.

So let’s say you’re promoting in the ‘make money’ niche (good move by the way, as it’s very lucrative), you can send ‘general’ traffic to your site, on the off chance they might want to make money online, but wouldn’t your site be far more successful and make many more sales, if you only send ‘targeted’ visitors to your site?

In case you’re unaware of that phrase, ‘targeted’ simply means you already know they are interested in your niche.

So in this example, wouldn’t it be much more sensible to find a crowd who you KNOW are interested in making money online and promote your site to them?

Of course, it would.

Someone being sent from a non-specific webpage/forum/blog etc arriving on your site, is very unlikely to buy what you’re offering. But someone who is clicking through to your site, from a ‘make money’ based forum or blog for instance, well . . . if they are visiting other sites in your niche, it’s much more likely they’ll be interested in your offers, right?

So be very careful where you source your traffic from.

Yes, you’ll see the banners and ads for 10,000 visitors for just $15 and of course, it sounds attractive. “Mmm… 10,000 visitors?! I MUST make sales with that amount of people.”

Wrong.

It’s normally a waste of money and more importantly, time. Concentrate your efforts on finding, helping and educating people who are targeted to your offers, by hanging out online where they hang out.

Also remember that if you build your traffic by joining relevant communities, blogs, forums etc and posting useful info with a link to your website, those posts etc that you make, will be there for years into the future. They’ll continue to get clicks. Buying ‘trash’ traffic however, will be one chance and that’s it, gone.

Back to Facebook for a moment. You can send traffic from Facebook to your website, but you need to either use PPC (Pay Per Click), as Facebook has its own program and you can really target your ads, or you can build a Facebook Fanpage. And it’s free.

It takes around 20 minutes to do, around 5 to 10 minutes per day to update it and you’ll have your very own source of visitors who you KNOW are interested in what you are offering.

Use your Facebook Fanpage to target them, educate them, entertain them and give them lots of useful info and then when they click through from the Fanpage to your website, they will certainly be far more receptive to what you have to offer.

You can do the same with Squidoo lenses, Blogger blogs, Pinterest, Tumblr etc, as they are all free to set up, are massively popular, get tons of traffic and you can direct the traffic to your own website.

To recap

just remember that it’s important to target your visitors to ensure more of them buy. The more targeted, the more sales. It’s worth spending a little time to build your traffic the correct way, as it will pay off by bringing you more sales, along with more visitors who will come back and buy more of your offers.

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Top Tips To Boost Affiliate Sales On Your Website

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Boost Affiliate Sales

So, you’ve got your very own website, you’ve been working hard and spending your spare time promoting some of the products in the affiliate Marketplace. You’ve made a few sales but you’d really like to shift things up a gear, so you need ideas to help improve your affiliate commissions.

Don’t worry, I’ve compiled a list of useful tips and tricks to help boost your affiliate earnings. These tips will help to turn more of your visitors into customers.

1 – Learn Everything You Can About The Product And How To Promote It Effectively To Your Target Audience

As an affiliate, you need to build a website to ‘pre-sell’ the product or products you are promoting. ‘Pre-Sell’ is simply getting the visitor more interested in the product, through a review, list of benefits, case studies etc.

The visitor reads your content, has their interest peaked and clicks through to the official product site, where they hopefully buy.

However, it’s no good just having a few paragraphs of text and a banner, then expecting your visitors to eagerly buy. You need to make your site attractive, informative and appealing for the visitor.

  • Basically, it’s your job to get them excited about the product and make sure they understand how it will change their life for the better. Some of your visitors will already be familiar with the product, but most will not. What you tell and show them, will have a huge effect on whether they click through or not.
  • The visitor may not fully understand what the product is or how it will benefit them and they could be in browsing mode. As you can imagine, the more positive your site is about the product, the more you can show them that it’s the best choice, the more testimonials you use, the more likely the visitor will click through and buy.
  • Make sure you cover any questions the visitor may have regarding the product. Tell them about what it is, what it does and why it’s the best. You can get all the info you need from the product website. Many product vendors will have pre-written reviews, articles, etc you can use and you can normally use any testimonials and case studies too.
  • Get to know the products you’re selling inside out and it will make a massive difference to your results. If you can successfully get the visitor excited about the product, you’ll make more sales.

2 – Promote One Product At A Time

Remember to promote one MAIN product on your site. If you have a review site with multiple products, make sure you choose one as a winner/favourite/best. And explain why it’s the winner/favourite/best.

Everything should lead to that one product. Obviously, someone may buy one of the other products you’re reviewing, but in general visitors will go for your main suggestion.

Be careful about including other offers, banners etc on your site.

Many affiliates have multiple ads, banners etc for other products, but I would say avoid that approach. You don’t want to confuse your visitors and offering one product at a time is the best way to go.

3 – Set Yourself Up To Get Free Traffic From Google

The more visitors you get, the more sales you should make and you can get visitors in 2 ways. Paid traffic and free traffic.

You can buy as much traffic as you want, but it’s obviously best to try and set your site up so it attracts plenty of Google lurv and start enjoying the wave of free traffic. Also, because traffic that comes from Google has actually searched for what you’re promoting, it tends to convert into sales well.

To get ranked in Google you need plenty of good content based around your subject matter and keywords. As you’ve probably noticed recently, Google is getting rid of weak, content light sites. Make sure yours is high quality and informative and include plenty of links to your chosen product.

Another important part of getting your site ranked is updating your site regularly.

Google will visit your site when it’s new and ‘index’ it, so it can show it in the search results. It will keep coming back as long as you have new content on your site each time. If you stop posting new content, Google will visit less and you will find it hard to get ranked for your keywords.

No rankings = no free traffic.

To avoid this happening, have a blog on your site and post a couple of articles each week. They don’t have to be regarding the exact product, but make sure they are relevant to the product. Remember, you’re educating your visitors so they see you as an expert. They’ll be far more likely to trust you then and buy your recommendations.

It’s simple to get info for your articles. Google your subject and you’ll find a world of info you can re-write. Look at other sites in your niche for useful info, buy PLR articles you can use as your own and re-write them or even hire an outsourcer to write content for you. It’s not expensive and will be an investment in your business.

Obviously you redirect people back to the product you are promoting throughout the article or post.

4 – Use A Headline On Your Homepage

Your website needs to grab your visitor’s attention. As humans our attention span is pretty low, for most things. However, our online attention span is even lower.

If you don’t grab your visitor’s attention immediately, you’ll lose them with one click of the mouse. If they click away, they are not going to buy anything you are promoting, so you won’t earn any commission.

The best way to draw them into your site is with a headline. If you tell them immediately ‘What’s in it for them’, you’ll keep their attention longer. If it’s a review site, even having something general such as:

“I’ve Spent The Time, Money & Effort Reviewing All The Best Products In The Making Money Online Niche . . . So You Don’t Have To”

Is better than no headline at all. It gives something for the visitor’s eyes to go to when they land on your site. If they like the headline, they’ll read the next bit and so on. Make sure your headline offers them a benefit, peaks their curiosity or makes an irresistible offer. You’re much more likely to draw them in than just having “Welcome To My Site”.

The longer you can keep them on your site, the better. How long they stay, or your ‘Bounce Rate’, is another thing Google takes into account when ranking you for your keywords.

Video on your homepage is a good idea. If someone watches a video, they stay on your site at least a few minutes, which improves your bounce rate.

5 – Start Building A ‘List’.

A ‘List’ simply refers to a list of email subscribers. You’ve seen the websites where it asks for your email in return for a sample, free report, video etc? They are building a list of subscribers.

Once you put your email in the box, the email is stored in what’s known as an Autoresponder. You also upload email messages into the autoresponder and it sends them out to your subscribers at pre-set intervals. You can set it for daily, weekly, monthly etc, it’s up to you.

Your visitor gets a confirmation email, minutes after putting in their email address. They click on it to confirm it’s actually them subscribing.

They begin getting the rest of the email series which should be a mixture of help, advice, tips, news etc, with some product promotion thrown in every few messages. Because they have given you their email, they are obviously interested in what you are offering, so you can pick up a lot of sales when they begin getting your emails.

The beauty of this is that it can be set up in a day, with 20 or 30 emails lined up and ready to roll. Then it becomes autopilot, as a percentage of your visitors will sign up, read the emails and end up buying the product, without any more effort from you.

You can build up to having 1000’s of people on your ‘list’ and make a good income from that alone.

You’ll need to set up an autoresponder and the most popular ones are:

http://www.aweber.com
http://www.getresponse.co.uk/
http://mailchimp.com

Check each one as you can normally get a deal for the first month, or a free account with a set amount of subscribers allowed, to get you off to a start. Remember, to be successful online, you must be prepared to invest a little money.

If you can’t afford this yet, wait until you get your first commission check and re-invest some of it. Having a good subscriber list is worth its weight in gold and can bring in a serious income.

Last Thing, Keep Working At It . . .

Don’t give up on the dream of financial independence. Keep working towards it by chipping away each day and you’ll be there in no time.

But please understand that you can’t build a site in 10 minutes, then expect to do nothing else with it and for Google to automatically send you customers and sales. You have to learn how to attract visitors and improve your results, then keep applying yourself a little each day.

And before you know it, you’ll have a raging success on your hands!

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